Experience
Operator first. Six roles in twelve years, store floor to vice president.
I didn't study these problems from the outside. I advanced through every altitude of a national specialty retailer as it scaled — which is why I can work at board level in the morning and rebuild a field process in the afternoon.
That climb ran through every discipline this work touches:
- Store-level operations
- Sales leadership
- Recruitment & training
- Multi-unit management
- Real estate
- Construction & development
- Franchise development
- Financial & performance systems
- Executive & ownership-level initiatives
- 06
VP, Real Estate & Franchise Development
Built the franchise system from zero; delivered the real-estate plan behind it
- 05
VP, Store Operations & Development
Rebuilt the development organization from zero staff; executed the portfolio rationalization
- 04
VP of Sales
Led sales and retail operations through the chain's peak growth years — 95 to 173 stores
- 03
Sales Director
Nearly quadrupled the footprint, 25 to 95 trading stores
- 02
National Sales & Recruitment Manager
Established the corporate training and recruitment functions
- 01
Store Manager
Ran a profitable unit; set benchmarks adopted across the retail division
Executive profile
The full career record — roles, scope, and results — as a PDF.